Are you celebrating Valentine’s Day this year? According to a new survey and report published by the National Retail Federation, US consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The amount is up from last year’s $25.8 billion and slightly above the previous record of $27.4 billion, set in 2020. Shoppers plan to spend $188.81 on average on the holiday, up from $185.81 in 2024.
The most popular gift categories this year include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%). Across these categories, Americans plan to spend a total of $6.5 billion on jewelry, $5.4 billion on an evening out, $2.9 billion on flowers, $2.5 billion on candy and $1.4 billion on greeting cards. These numbers are soo impressive!
In line with 2024, the top shopping destination remains online (38%), followed by department stores (34%), discount stores (29%) and florists and specialty stores (tied at 18%).
According to the report, out of those not planning to celebrate, 28% still intend to mark the occasion in some way. The most popular ways include treating themselves to something special, followed by planning a get-together or an evening out with other single friends and family.
*The survey asked 8,020 adult consumers about their Valentine’s Day shopping plans. It was conducted between 2 – 7 January 2025 and has a margin of error of +/- 1.1 percentage points.
While I do appreciate flowers as gifts, nothing makes me happier than an edible gift – chocolate, first and foremost 🙂
I also like to celebrate by making foods showcasing red, the color of passion, love, and the quintessential Valentine’s Day color – which also happens to be my favorite color 🙂
Here are some Cupid-approved pancakes, in a gorgeous shade of red thanks to the addition of powdered freeze-dried strawberries.
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